A national conference on leveraging data to create more valuable customer relationships is being held May 10 and 11 at the Wharton School at the University of Pennsylvania’s San Francisco campus. Ambition Data is hosting the inaugural Customer Centricity Conference 2017 to help marketing leaders learn and then apply best practices in measuring customer lifetime value.
The conference keynote speaker will be Peter S. Fader, the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School, and author of the book Customer Centricity: Focus on the Right Customers for Strategic Advantage. He will present the most effective strategies for measuring the value of each customer, tracking changes over time, and building appropriate marketing strategies. World-class speakers from the San Francisco Giants, Salesforce, Viking River Cruises, Electronic Arts, Digital Mortar and Wealthfront round out the agenda and will share insights that leverage these concepts.
The highlight of the conference is the Wharton School’s Learning Labs-developed Customer Centricity Simulation. It includes a nine-round experiential learning game to help the participating executives apply customer-centric learning. Seating is limited for the Customer Centricity Conference 2017. Executives who want to learn more and to register for the conference can go to http://www.customercentricityconference.com.