According to the market research report Clickstream Analytics Market by Application (Click Path and Website Optimization, Customer Analysis, Basket Analysis and Personalization, Traffic Analysis), Type, Organization Size, Deployment Model, and Vertical – Global Forecast to 2022, published by MarketsandMarkets, the global Clickstream Analytics Market is expected to grow from $750.3 Million in 2017 to $1.560 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 15.8% during the forecast period.
The major factors driving the Clickstream Analytics Market are the rise in eCommerce leading to unprecedented growth in consumer data and rapid adoption of mobile technology providing multiple digital touchpoints. The market is growing rapidly because of the transformation from traditional techniques to digital techniques and the massive surge in the volume of clickstream data.
The Clickstream Analytics Market is segmented by business application into click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others (competition analysis and next best product analysis). The rise and development of eCommerce has propelled rapid growth in clickstream data volumes. Customers have wider access to internet, and with increase in the purchasing power of customers, the demand for basket analysis and personalization is rapidly gaining traction.
The Clickstream Analytics Market is also segmented by vertical into retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance; transportation and logistics; government; energy and utilities; and others (manufacturing, healthcare and life sciences, and education), out of which the adoption rate of clickstream analytics is expected to be the highest in the retail and eCommerce vertical, as the volume and variety of clickstream data is increasing day-by-day with the growing demand of online shopping and increased purchasing power of the customer.
North America is estimated to hold the largest share of the Clickstream Analytics Market in 2017 due to the technological advancements and early adoption of web analytics solutions in the region. The market in Asia Pacific (APAC) is expected to grow at the highest CAGR during 2017-2022. The main driving forces for this growth are increasing technological adoption and huge opportunities across verticals in the APAC countries, especially India, China, and Japan.
The report also encompasses different strategies, such as acquisitions, partnerships, collaborations and agreements, expansions, and new product launches and product developments, adopted by the major players to increase their share in the market. Major clickstream analytics vendors include Adobe Systems (US), AT Internet (US), Google (US), IBM Corporation (US), Microsoft Corporation (US), Oracle Corporation (US), SAP SE (Germany), Connexity (US), Hewlett Packard Enterprise (US), Jumpshot (US), Splunk (US), Talend (US), Verto Analytics (Finland), Webtrends Corporation (US), and Vlocity, Inc (US).
A second report from Marketsandmarkets, entitled Risk Analytics Market by Software (ETL, Risk Calculation Engines, Scorecard and Visualization, Dashboard Analytics, and GRC), Risk Type (Strategic Risk, Operational Risk, Financial Risk), Service, Deployment Model, and Vertical – Global Forecast to 2022, indicates that market is expected to grow from $17.60 Billion in 2017 to $35.92 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 15.3%. Advent of dynamic technologies and increasing need for industry-specific solutions are some of the key driving forces of the Risk Analytics Market.
The risk of loss due to inappropriate internal processes, people, and systems, or from external events is defined as an operational risk. The operational risk includes human capital risk, communication risk, sustainability risk, regulatory and legal risk, governance risk, financial reporting risk, fraud risk, technology risk, and hazard risk. In the recent years, operational risk has developed as a joint category for most of other risk administration strategies. Risk analytics empowers an enterprise to manage operational risks associated with internal factors such as employee/human resource errors, systems failures (hardware, software, networking, and utility outages/disruptions), losses to physical assets, and criminal activities (including fraud and cybercrime).
The Risk Analytics Market by deployment model has been segmented into two types: on-premises and on-demand. The on-demand deployment model is expected to grow at the highest CAGR during the forecast period, owing to its cost effectiveness, scalability, and ease of deployment.
The global Risk Analytics Market is segmented on the basis of major regions: North America, Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America. North America is estimated to hold the largest market share in the Risk Analytics Market in 2017, owing to unprecedented growth of data in the region driven by the increasing adoption of mobile and IoT technologies and the direct presence of major risk analytics vendors. The Risk Analytics Market in APAC is expected to grow at the highest CAGR between 2017 and 2022. Developments in advanced technologies, uncertain economic conditions, and the presence of a large number of SMEs are the major contributing factors for the growth of the Risk Analytics Market in this region.
Major risk analytics vendors include Frontline Systems (US), SAP SE (Germany), IBM Corporation (US), Moodys Analytics, Inc. (US), SAS Institute Inc. (US), Oracle Corporation (US), Verisk Analytics, Inc. (US), Risk Edge Solutions (India), Fidelity National Information Services Inc.(FIS; US), Misys (UK), AxiomSL (US), Gurucul (US), and Provenir (US).